Southern Illinois names Ron Reeves as assistant athletic director for development
08/09/2018 | 2:52:00 | General
Saluki Athletics announced on Wednesday that Ron Reeves has joined the administrative staff as the assistant athletic director for development. Prior to SIU, Reeves served one year at UW-Milwaukee as the assistant athletic director of ticket sales and event operations.Â
"We are excited to have Ron join our Saluki Family," said Associate Athletic Director for Development Jason Fairfield. "Ron has a wealth of revenue-generating experience in collegiate athletics and we look forward to his leadership in guiding the Saluki Athletic Scholarship Fund."Â
At UW-Milwaukee, Reeves increased sales and attendance across all ticketed sports. Most notably, he played a key role in increasing sales for men's and women's basketball tickets, including 9 percent in season ticket holder revenue for Men's Basketball and 21 percent for women's basketball. He also managed all athletic home events for the Panthers.Â
Reeves came to Milwaukee after three years in the ticket office at North Carolina, lastly as the director of ticket operations – compliance & donor relations. While with the Tar Heels, Reeves was the primary ticket manager for men's basketball, men's and women's soccer and baseball. He also oversaw the Rams Club donor stewardship and management within the ticket office. Additionally, he started a mentoring program, Bridge Builders, which served the Chapel Hill community and local Boys & Girls Club.
Reeves arrived at UNC from Alabama A&M University, where he served as the ticket & business office assistant. Prior to his time at Alabama A&M, Reeves worked within the government and non-profit sector, including positions with the Pentagon Athletic Center, Parks & People Foundation, United States Air Force and Internal Revenue Service.Â
Born and raised in Detroit, Mich., Reeves earned a bachelor's degree in communications from Detroit Mercy, where he was a member of the track & field team. He also holds a master's in sport management from Ithaca College, where he served as the men's track & field graduate assistant.